2/17/2024 0 Comments Cute grim reaper wallpaper wolfWe surveyed 5,710 random Americans about Incognito mode to understand what people know about and how they use this common feature. On the other hand, DuckDuckGo doesn’t track your search history at all, regardless of whether you’re “incognito” or not. And when you get served an ad based on that "incognito" search you did recently (like, let’s say that surprise vacation you were planning), it’s not so private anymore. Sure, your search or browser history won’t be on your computer, but Google still knows it. That is, while you're in Incognito mode, Google is still tracking your searches, and can use them to send intrusive ads at you across the Web on the millions of sites and apps that run Google ads. Websites can look at your IP address, version numbers of your browser, the plugins it uses, and dozens of other points of browser information to create a unique ID - a browser fingerprint -that can then be used to track you. You can easily still be uniquely identified and tracked while using Incognito mode through “ browser fingerprinting.” Just as each person has a unique fingerprint, so does every browser. It is simply a myth that Incognito mode protects your online privacy in any significant way it is really more of an offline protector. The truth is that Chrome’s Incognito mode only prevents your browser history from being recorded on your local device, and does not offer any additional protection such as preventing the websites you visit from collecting your information (e.g., your searches on a search engine). The Myth of Incognito ModeĪ lot of people are shocked to learn that websites can still track you even in Chrome’s Incognito mode. We believe it is important to expand a bit on these myths so that you don’t have a false sense of security if you choose to utilize those methods. Sadly, neither of these mechanisms protect you from Google search tracking or its trackers on other websites. Unfortunately, people think that they can make searching Google and browsing the rest of the web anonymous by using Chrome’s so-called “Incognito” mode (also known as Private Browsing mode) or its “Do Not Track” browser setting. On Google, your searches are tracked, mined, and packaged up into a data profile for advertisers to follow you around the Internet through those intrusive, annoying, and ever-present banner ads, via Google’s massive ad networks, embedded across millions of sites and apps. While DuckDuckGo is completely anonymous, Google is, of course ,not. That’s also why we can’t tell you for sure how many people use DuckDuckGo, because if we counted, our users wouldn’t necessarily be anonymous. In fact, we don’t even store anything that could even tie anonymous searches together into an anonymous search history, which has been shown in some cases to be able to be de-anonymized (like if you searched for personal information about yourself). We simply don’t store anything that can tie searches to you personally. Each time you search on DuckDuckGo, you have a blank search history, as if you’ve never been there before. Our free desktop and mobile browsers, extensions, and private search engine help protect you from Google, Facebook, Twitter and other tracker networks, no matter where you go on the Internet.ĭuckDuckGo search is completely anonymous, in line with our strict privacy policy. If you’re unfamiliar with DuckDuckGo, we are an Internet privacy company that empowers you to seamlessly take control of your personal information online, without any tradeoffs. How Anonymous Is DuckDuckGo? Filed under DuckDuckGo Q&A
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